This article is a draft, so you might not want to take it literally.
Arduino's fun all right, and accessible indeed. Yet, many of us would like to have even more accessible solutions, in terms of price, not complexity.
/blabla on why this is more accessible.
Moreover, flashing with
So here's another tutorial to flash your own ISP programmer almost from scratch.
this is largely inspired from VUsbTiny (site : www.simpleAVR.com/avr/vusbtiny )